Select Application Type
Applicant Information Primary Contact Name(Required)
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Mailing Address(Required)
Marketing Project Details Type of Marketing Support Requested(Required) Project Description(Required)
Describe your marketing project, objectives, and how it will promote overnight visitation.
Target Audience(Required)
Describe your target demographic, geographic markets, and visitor personas.
Overnight Visitation Strategy How will this marketing drive overnight stays?(Required)
Explain specifically how your marketing will encourage visitors to stay overnight rather than day-trip.
Regional Accommodation Options
List types of lodging available in the region (hotels, B&Bs, vacation rentals, campgrounds). Do not promote exclusive arrangements or single providers. Note: ITC grant funds prohibit promoting exclusive lodging arrangements. Marketing should promote the region's diverse accommodation options.
ITC Grant Requirement: Marketing campaigns must demonstrate clear connection to increasing overnight stays and include measurable tracking methods.
Event Details Event Location/Venue(Required)
Include specific venue name, address, and any outdoor locations.
Event Description(Required)
Describe your event, its purpose, activities, and what makes it unique.
Primary Visitor Origin Markets
YTT & Visit Idaho Brand Integration How will YTT and Visit Idaho be recognized and promoted?(Required)
Describe how both YTT and Visit Idaho logos will be displayed on all promotional materials, plus other sponsor recognition such as verbal acknowledgements, signage, etc. Reference ITC Handbook for specific requirements. Both YTT and Visit Idaho logos must appear on ALL promotional materials.
How will YTT and Visit Idaho branding be incorporated?(Required)
Describe how both YTT and Visit Idaho logos, messaging, and branding will be featured in ALL marketing materials according to the ITC Handbook requirements. Both YTT and Visit Idaho logos must appear on ALL promotional materials. See ITC Handbook for specific logo placement and recognition requirements.
Distribution Channels
Marketing and Promotional Reach Marketing Distribution Plan
How will you promote this event to drive visitation? Include specific marketing channels, partnerships, and strategies.
Budget & Financial Information Other Funding Sources
List other grants, sponsors, donations, or funding sources for this project.
Matching Funds/In-Kind Contributions
Describe any matching funds, volunteer time, donated services, or in-kind contributions.
Return on Investment & Impact Measurement Expected Economic Impact(Required)
Estimate the total economic impact including visitor spending on lodging, dining, shopping, activities, and gas.
ROI Calculation for YTT Investment
Show how YTT'S investment will generate returns through increased visitation, economic impact, and brand exposure.
Success Measurement Plan(Required)
How will you track and report the success of this project? Include specific metrics and reporting timeline.
Partnerships & Collaboration Partner Organizations
List other organizations, businesses, or agencies involved in this project.
Community Support
Describe local community support, endorsements, or partnerships.
Previous YTT Collaboration If previous recipient, describe past projects and outcomes.
Timeline & Implementation Project Timeline(Required)
Provide a detailed timeline from project start to completion, including key milestones.
Contingency Plan
What is your backup plan if weather, circumstances, or other factors affect your project?
Terms & Conditions I agree to comply with all ITC Grant requirements and YTT funding terms *
Grant Requirements & Acknowledgments
Digital Signature (Type Full Name)(Required)
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